Social media as we know it was born in 2003 with the launch of MySpace, followed immediately by the launch of Facebook in 2004. At the time, none of us could have predicted the ways in which these platforms, and the ones that followed it, would irrevocably change the way we live our lives, run our businesses, and vet our partnerships.

Fifteen years ago, when we wanted to book business, we beat the drum the old fashioned way. We picked up the phone, we went through out books, we shook hands at networking events. To make a real name for ourselves on a national level we needed a major endorsement, a gatekeeper or sorts such as a magazine, newspaper, or TV show to legitimize our businesses. And so it would go, we would work tirelessly to catch the attention of someone who would bless us with their stamp of legitimacy, and hope that the press would carry our names through the ether.

Today, for better or worse, the internet has changed that. Recent studies show that 94% of B2B clients do online research, with 84% of senior executives using social media to support their decision, and 75% being heavily influenced by the reach of a brand on social media.

Meaning that in a very real way, each of us serves as the gatekeeper. We no longer require the stamp of an established organization to legitimize our standing in the community. Social media gives us the ability to craft our own narrative, tell our own story, and manage our own press. Technology has given us ownership of our messaging, and these platforms allow us to speak directly to our ideal client. The rules have changed, and during our time together we will be discussing how to leverage quality connections on multiple social sites such as LinkedIn, Instagram, Facebook, and Twitter.

And yet, as businesses, we continue to struggle with how and when to use social media to connect with our buyers.

Technology moves faster than we do, and each platform has its own rules of engagement. By understanding the metrics and crafting specific messaging techniques you will not only increase visibility but revenue. In our session we will identify the most widely used platforms for each segment of the market, review the needs of their end users, and look outline solid marketing strategies that are guaranteed to elevate your interactions, making your business both high tech and high touch. All while working on a calendar that frees us from the daily “what should I post today”