Tropicana Pavilion T5 (Near Demo Rooms)

A sponsored seminar from Encore Consulting – No registration/cost

In our world of necessary automation and electronic communication, landing the message about what differentiates your company is still best achieved when meeting face to face with a prospective client. We will share our best practices on mastering this art. We will discuss how to maximize your “homefield advantage” by creating an emotion-evoking, “buying environment” in your meeting space. Learn the psychology of active listening, while leading a discussion directly where you want it to go to highlight your company’s strengths. We will go over how to evaluate your success and make constant tweaks to your presentation to increase conversions. With a great plan in place, you can have the confidence that when a client ends up on your HOMEFIELD, it is a done deal. 


Encore Consulting sprung from our belief that the only thing more rewarding than success is helping others achieve it.

The wedding and event industry can be incredibly rewarding but is endlessly challenging. The kudos earned from a highly satisfied client when their event was managed to perfection is intoxicating and addicting. However, small businesses in this space have less than a 50% survival rate in the first five years of their existence. That number is less than 35% when you extend that to 10 years. Thousands of wedding and event-focused businesses will close their doors this year, many needlessly.Encore Consulting is the evolution of Encore Events, our successful, 10 Unit Multi-Op DJ, Production, and Event Entertainment business that has been blessed with success and growth since its inception in 1998. 22 years in this space has provided us with a PhD-level education in building an event business that will last. Two huge revelations in our business education were: “You Succeed when Your Friends Succeed” and “Mentors are Critical”. When knowledge is gained from professionals who have already been where you want to go, the road is so much easier to navigate. These principles are the driving force of Encore Consulting