Tropicana Pavilion T5 (Near Demo Rooms)

A sponsored seminar from Encore Consulting – No registration/cost

Like what Billy Beane of the Oakland A’s did for the world of talent evaluation and competitive analytics, “Moneyball” is what we have come to call our epiphany on rethinking everything we do in realm of growing and marketing a business in the Wedding and Private Event Industry. It is 2020, what are the modern methods of persuasion? Who is REALLY your client? How do you build a business for the next 10 years, not just next year’s event calendar? How do I truly differentiate my business from my peers, in a powerful, meaningful way? Moneyball is Encore Consulting’s flagship seminar that lays the foundation for all the rest of our more topic-specific presentations. Don’t attend if you are satisfied with your business being “pretty successful” Only show up if you want to win BIG and be built to last. Come with an open mind and be prepared to Rethink. Everything.


Encore Consulting sprung from our belief that the only thing more rewarding than success is helping others achieve it.

The wedding and event industry can be incredibly rewarding but is endlessly challenging. The kudos earned from a highly satisfied client when their event was managed to perfection is intoxicating and addicting. However, small businesses in this space have less than a 50% survival rate in the first five years of their existence. That number is less than 35% when you extend that to 10 years. Thousands of wedding and event-focused businesses will close their doors this year, many needlessly.Encore Consulting is the evolution of Encore Events, our successful, 10 Unit Multi-Op DJ, Production, and Event Entertainment business that has been blessed with success and growth since its inception in 1998. 22 years in this space has provided us with a PhD-level education in building an event business that will last. Two huge revelations in our business education were: “You Succeed when Your Friends Succeed” and “Mentors are Critical”. When knowledge is gained from professionals who have already been where you want to go, the road is so much easier to navigate. These principles are the driving force of Encore Consulting