Taffer on Marketing the DJ ExperienceTaffer_J

Mobile Beat welcomes Jon Taffer, the tough-talking “fixer” of SpikeTV’s Bar Rescue, as the Celebrity Keynote for MBLV20, the 20th Anniversary Mobile Beat Las Vegas event. His presentation will focus on how the growing trend of “Experience Marketing” can benefit serious DJ businesses. Just like nightclub owners, DJ/entrepreneurs can learn to go beyond simply selling services to promoting and providing a complete “experience” for their clients–and Taffer will show how. Come to MBLV20 to catch his powerful presentation, participate in a Q&A and enjoy an extended meet and greet on Wednesday of Mobile Beat Las Vegas.

Mr. Taffer draws on experience gained during decades in hospitality management, expertise that led to a position at the pinnacle of that industry as president of the Nightclub & Bar Media Group.

MBLV20 marks not only 20 years of Mobile Beat Las Vegas events, but also 25 years of the magazine that was the launch pad for the DJ industry’s leading educational/trade event. Don’t miss the celebration, at the New Tropicana Las Vegas, March 14-17, 2016. Register now at www.mobilebeatlasvegas.com.

Jon Taffer – Host of Spike TV’s “Bar Rescue”
Author & Restaurateur

Energetic and commanding television star, businessman, author and orator extraordinaire, Jon Taffer is the famed host and Executive Producer of Spike TV’s highest rated show Bar Rescue, a Wall Street Journal best selling author of Raise The Bar. An internationally recognized, award-winning restaurant operator, owner and concept developer, Taffer is the leading industry voice with over 30 years of hands-on experience in the restaurant, bar and nightclub business, having consulted for over 800 business in his career. As one of only six inductees into the Nightclub Hall of Fame, Taffer is also the holder of such distinctions as “Pub Master,” “Operator of the Year” and winner of “Property of the Year.”

The host and Executive Producer of Spike TV’s Bar Rescue (spike.com/shows/bar-rescue), Taffer gives failing nightlife establishments one last chance at success. Over the course of 4 seasons, one bar per week is transformed in cities across the country and Taffer delves into every aspect of running a bar including creating a profitable drink/food menu, music selection, managing crowds and dealing with disgruntled employees. Bar Rescue exhibits Taffer tapping into his vast experience along with his in-your-face style, helping transform outmoded bars into vibrant and profitable establishments. He leaves no stone unturned in his efforts to help revitalize venues. According to Forbes Magazine, “Bar Rescue is full of crucial business strategies and meaningful life lessons.”

Taffer is the Wall Street Journal best selling author of Raise the Bar: An Action Based Method For Maximum Customer Reactions, his book which distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. Raise the Bar is the definitive manual on transforming a company with actionable, proven strategies for immediate impact.

In January of 2010, Taffer was appointed by Questex Media Group LLC the president of its Nightclub & Bar Media Group, which includes the Nightclub & Bar Convention and Trade Show and related digital media products. He is a founding member of the Nightclub & Bar Advisory Board, and has been intimately involved with the Nightclub & Bar Convention and Trade Show and Nightclub & Bar Magazine since its inception, and has been integral to its growth through the years.

As a highly sought after keynote speaker, Taffer taps into his vast experience that spans the entire spectrum of the hospitality arenas. He delivers expertise in the creation, development and management of casual restaurants, entertainment venues, nightclubs, bars, stadium/arena food service, resort facilities, and large theme restaurants. When Taffer isn’t busy in front of the camera or in the boardroom he can be found traveling the country with his wife Nicole Taffer in their custom built tour bus.