Wednesday 10:15am – Consistency is King: Why Building Brand Integrity is So Important, and Exactly How to Do It – Jennifer Reitmeyer

Pavilion 2-3

Many DJs are afraid to expand to become a multi-operator company because they’re afraid of tarnishingtheirreputation–and with good reason, because few multi-ops are able to maintain the same level of quality and service as they grow. Creating a clear brand identity, and consistently upholding it over time, is essential to increasing your income and establishing your empire. In this presentation, you’ll learn how to identify what your brand represents, how your brand does business, and how to train your team to implement your brand with complete consistency for every event.